We create pure soaps and balms, based on carefully selected natural ingredients. All our products, are handmade using traditional techniques assuring their truly high quality.

We use the cold process method of soapmaking. Our production is based exclusively on the highest quality Greek Olive Oil. First pressed, mechanically and not thermally processed, this exquisite material provides by itself the basis of a very effective beauty product.  

We create our soap, without boiling the natural oils, or separating their glycerin. During the cold process method, exactly because no heating is used, the glycerine which is produced during the saponification procedure, is retained within the soap.

Saponification is not achieved rapidly by utilising excessive heating, but it carries on for hours and hours inside the moulded soap. It is a slow procedure which requires a lot more time than the "hot process" method and this is the main reason it is not being used by industries where enormous amounts of production are required.

The cold method process is applied only to handmade soaps and requires a love for this art. Our soap, consequently is rich in glycerinepertains all the natural properties of raw unprocessed olive oil, is environment friendly andbiodegradable

Our soap is cut, stamped and packaged by hand, after it has aged for 8 weeks in a special room with natural ventilation.

We stand among of the rare few producers who use absolutely NO SYNTHETIC ADDITIVES or ARTIFICIAL COLOURS in our soaps. No other ingredient is being used in our standard production range, besides extra virgin olive oil, distilled water and lye in our soap base.  The Extra Virgin Olive Oil we use, reaches 100% in  our traditional range of soaps (8 different variations available in 120g and 60g bars). 

Our team

Our team consists of skilled in soap making specialists, with more than 40 years of combined experience. 

We employ chemists to formulate and test our recipes before introducing each new product to the market. 

Design and packaging professionals, who carefully choose only premium quality packaging materials  and are ready to prepare any custom design you require for your brand (Private Label Design services).

Our facilities

Located in the rural area of Attiki, our offices and workshop are housed in 200sq.m. where our raw materials, packaging materials are kept and soap preparation (mixing-cutting-stamping) takes place. 

We use natural ventilation to dry our bars and choose to do the entire  soap making process by hand from start to packaging.


Our company has been inspected by Bureau Veritas and has been awarded 2 certificates:

ISO 9001:2008 Quality Management certification (click here for more information), and
ISO 22716:2007 Good Manufacturing Practices (click here for more information).



We have captured a few instants of our production method.





Contact Information

Our contact information is as below:



    E&A Pure Beauty
    30, 25th Martiou Str., 13671, 
    Acharnae, Athens, Greece.

    Tel.: (0030) 211 7255382
    Fax: (0030) 211 8501510
    Mobile: (0030) 690 670 4855

General Inquiries,

Contact name: Ioanna Karlafti (Sr.)

Technical Director 
Contact name: Nikos Mastrokostas

Sales & Exports Dept.
Contact name: Ioanna Karlafti (Jr.)

Contact Name: Stavros Mavromatis


Research & Development 
Contact name: Tasos Savvidis